It's beyond me how retailers are surviving this holiday season. I have little patience for crowds and lines. I have even less patience for paying more for something just to have it today.
Amazon, with or without the Prime membership option, has to be killing the sales of physical and other online retailers this year. I went out at lunch today with the intention of picking up some sports equipment for my home gym, a couple of Kettlebells and a Bosu Ball. When I walked into Sports Authority, I guess several people had the same idea of running in quickly to pick something up, I've never seen such a long line. I also can't stand the way they rat maze you into the a single set of registers, I'm sure some efficiency expert recommended this set up, but there's something to be said for being able to choose from several registers and perceiving you picked the shortest line possible. My stomach turned as I walked in and spotted the line, despite the sickness I walked back to at least check into the items I wanted to pick up. I found the Bosu Ball set and quickly found that it was $50 cheaper at Amazon and was available on Prime, which means I can get it shipped for free in 2 days or pay $3.99 to have it at my door the next day. I added it to my cart on Amazon's iPhone app and went to take a look at the kettlebells. The kettlebells weren't exactly cheaper on Amazon, but within $20 of the price, I was already saving $50 on the Bosu ball and the rest is saved on not paying taxes and plain old convenience. I added them to my cart and checked out, while standing in Sports Authority admiring the line I wasn't standing in.
Back to my original thought, who were the people in this line, my items will arrive tomorrow and are guaranteed to arrive before Christmas. Unless the rest of retail is not paying attention to Amazon or situations like this, or the typical shopper just hasn't caught on yet, I just don't understand why you'd wait in that line. What happens when the typical shopper smartens up?