I’ve recently been working with an SEO firm to improve our “keyword density”, structure and several other things on our public website. In their long list of recommendations was the task of producing nice pretty urls with relevant keywords, dashes instead of underscores, and so on, easily said, not so easily executed or so I thought. Our architecture in a nutshell is Apache web servers, fronting WebSphere application servers, running a Struts-based web application.
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